Show Who You Are
3 min readJun 4, 2020
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It’s insane to me how law firms do little to help clients make an informed decision on who is best to represent them.
Let’s start with law firm websites. For one, they all look the same. There’s a summary of the areas they practice, people on the team, and a highlight reel of their successes. But there’s not all that much about the firm’s ethos or the personalities of the legal team. Clients can’t tell if the lawyer they will retain…